I suspect the pricing of the Origin was quite difficult. Do you price it cheap to be competitive and get the bow out in the market? The downside is that a cheap price may give the impression the bow is cheaply made. Or do you price it with your competition as a statement that it is a really high quality bow but risk not selling many as it doesn't have a track record?
If you price low it is then going to be hard to justify a big price rise for the next model if there is no radical change.
I think the Origin was priced on the low side as my experience of it is that is equal to Hoyt and other top quality bows with one caveat. The Origin has had a good reception so it may be possible to step the pricing up to the ?1100 but ?1200 may be pushing it until they get a high profile podium finish.
Oh the caveat... Warranty. The Origin has a 3 year warranty compared to Hoyt/Mathews with lifetime warranty for the first owner. I can only guess at the reasons for this but it does impact the retail price point if you are not servicing bows under warranty past 3 years. It will be really interesting to find out what they do.
If you price low it is then going to be hard to justify a big price rise for the next model if there is no radical change.
I think the Origin was priced on the low side as my experience of it is that is equal to Hoyt and other top quality bows with one caveat. The Origin has had a good reception so it may be possible to step the pricing up to the ?1100 but ?1200 may be pushing it until they get a high profile podium finish.
Oh the caveat... Warranty. The Origin has a 3 year warranty compared to Hoyt/Mathews with lifetime warranty for the first owner. I can only guess at the reasons for this but it does impact the retail price point if you are not servicing bows under warranty past 3 years. It will be really interesting to find out what they do.